Service
dotNET lab builds custom CRM systems for SMEs in Belgium, or extends the CRM you already have: client management that works the way you sell, connected to your accounting software, ERP or webshop.
One client view for your whole team, from first contact to invoice. And because the CRM talks directly to your other systems, that view is always right.
The problem
The question for a CRM rarely starts with software. It starts with client knowledge getting scattered.
Explained
A custom CRM is a client management system built around your sales process: leads, quotes, client files and follow-up the way your team works, without superfluous fields or workarounds.
CRM stands for customer relationship management: everything about your clients and prospects in one place, from first contact to after-sales follow-up.
Custom does not always mean starting from zero. Sometimes we build a fully own CRM, sometimes we integrate and broaden the package you already use. Both tracks come out of the same advisory conversation.
Technically it is a web application: your team works in the browser, at the office or on the road, always in the same current version.
More about custom web applications See our full custom software offering
Two tracks
Two tracks, one starting point: your sales process. Which track fits follows from the analysis.
An own system around your way of selling. Everything your team needs in it, nothing that gets in the way. A one-time investment, no per-user licences, and the software is yours.
For unique processes, heavy integrations or teams that have outgrown their package.
Does your team already work in Teamleader or another CRM package? Then we do not simply replace it. We connect it to your accounting software, ERP or webshop and build the custom layer next to it for what the package cannot do.
For those who want to keep the package, but feel its limits.
Building blocks
The content follows your sales process. These are the building blocks that come back most often.
Every opportunity visible, from first contact to deal, in the steps of your sales process.
All data, appointments and history per client in one place, for your whole team.
Draw up, follow up and renew, with the right prices and versions attached.
Who calls back, and when? The system guards the follow-up, not your memory.
Emails and appointments attach automatically to the right file.
Revenue, pipeline and follow-up in dashboards that are right, without monthly cutting and pasting.
Integrations
A CRM without integrations becomes a second island next to your other systems: double data entry, outdated data and a client view that is never quite right.
Invoices in Exact Online, accounting in Odoo, orders in your webshop: we connect the CRM directly to what is already running. We have hands-on experience with Odoo integrations.
That makes the CRM the place where everything comes together: what has been sold, invoiced and paid, per client.
And secure: roles and permissions determine who sees what, over encrypted connections and hosting you stay in control of.
For example with
Is your package not listed? As long as it has an API or an export option, we can work with it.
The trade-off
Not every team needs custom software. This is how you weigh it up:
Off-the-shelf CRM software does not know your flow; custom software starts precisely there.
Quotes, invoices and payments from your accounting software, orders from your webshop: one client view.
With custom software you pay once and the software stays yours. No extra invoice per additional salesperson.
Your sales process is simple and proven, a package such as Teamleader or Pipedrive covers what your team needs, and starting fast weighs more than own processes.
Is that you? Then a package is the fastest route. And if you hit its limits later, extending is our second track.
Drawing the line
A CRM manages your clients and your sales: contacts, quotes and follow-up. An ERP manages your internal operation: purchasing, stock, planning and administration.
Many SMEs eventually need both, connected. Start on the side where the most time is lost today.
Approach
No big bang after months of silence. The core is up quickly, and your team simply keeps selling with it in the meantime.
You tell us how you sell and follow up today, and where it pinches. Just a conversation, no sales pitch.
You hear which track fits: a custom CRM, extending your existing CRM, or simply a package. A figure follows from the analysis.
Which part of your sales process do we tackle first, and which systems do we integrate with? Only once that scope is fixed do we put a price on it.
Every month we deliver a concrete piece of working software. The core, for example client files and pipeline, is often there after the first program goals. You adjust based on working software.
We put the CRM live with your existing client data, train your team and remain available for extensions.
Costs
A fixed price list does not exist. What you invest follows from three things:
€9,500
per program goal, delivered every month
A fixed budget per program goal. After each delivery you decide: keep building, pause or stop.
Included per program goal
A delivery every month: a concrete piece of working software
* We also charge a one-time program setup of €6,000: that is where we get to know your organisation and pin down the scope of the first release.
What else determines the price:
We aim for growing along: the CRM has to accelerate your sales.
The core of a CRM, for example client files, pipeline and follow-up, often fits in the first program goals. You extend only once that core has proven itself.
After go-live no licence meters run along with your team. Maintenance and further build-out you plan per program goal, whenever it suits you.
A clear answer within two working days, no obligation.
Client cases
Every CRM we build rests on the same craft as our other custom projects. Three examples.
How an outdated desktop application became a manageable, modern web application.
Read the caseLegacy modernisation without halting daily operations.
Read the caseCustom development, with AI and machine learning, for the Department of Agriculture & Fisheries.
Read the caseOrganisations we build for
FAQ
A custom CRM is a client management system built around your sales process: leads, quotes, client files and follow-up the way your team works. It integrates with your accounting software, ERP or webshop, so the client view is always current.
CRM stands for customer relationship management: one system for everything about your clients and prospects, from contact details and conversations to quotes and follow-up.
That depends on your pace, the ambition of the project and the number of integrations. We work in program goals: every month we deliver a concrete piece of working software, from €9,500 per program goal, with a one-time program setup of €6,000 beforehand. The core of a CRM often fits in the first program goals. After an intro call you hear within two working days which track fits; the figure follows from the analysis.
A standard CRM suffices for a simple, proven sales process and a small budget. Custom wins for unique processes, heavy integrations or licence costs that keep climbing. And there is a middle way: keeping your existing CRM and integrating and extending it where it stops.
Yes, that is a full track of its own. We connect your current CRM to your accounting software, ERP or webshop and build the custom layer next to it for what the package cannot do. You keep what works and fix what pinches.
For a handful of clients a list works fine. It breaks as soon as several people sell at the same time: versions diverge, follow-up disappears and integrating with your accounting software or webshop does not work. That tipping point is usually the moment to move to a real CRM, custom or packaged.
The core, for example client files and pipeline, is often there after a few weeks. After that we extend in phases with quotes, integrations or reporting, at the pace your organisation can handle. Your existing client data comes along.